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Research papers

Unusual bedfellows

In 1993 Girobank decided to embark upon a mystery shopper exercise to provide information as input to its Total Quality management system. Girobank had already undertaken regular monitoring of its customer service through continuous customer surveys...

Catalogue: Seminar 1994: The Changing Faces Of Panel Research
Authors: John Buckle, Sarah McKee
Company: MSS Research
June 15, 1994
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Citation

Buckle and McKee (1994a, June 15). Unusual bedfellows. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/unusual-bedfellows